Myth Vs. The Sweet
(Science-Based) Reality
There’s a lot of misinformation out there around sweeteners (or sugar substitutes). It seems that everyone is reading – and posting – about whether or not they’re good for you. The short answer – sweeteners are a great choice when you want to add sweetness (with less calories and sugar) to the foods and beverages you love. And, their safety is backed by decades of serious research.
From erythritol and weight management to diabetes and heart health, we’re breaking down the myths surrounding sweeteners with some science-based sweet reality.


The Myth

So, sweeteners don’t make you crave sweets?
What influences
sweet cravings?
The Sweet Reality
Some are under the impression that sweeteners influence appetite and sweetness cravings, which is another myth! When consumed as part of a balanced diet and paired with exercise, zero-calorie stevia-based sweeteners can help manage appetite and reduce feelings of hunger.
Sweet taste liking, preference and cravings are an emerging and complex field of scientific study. Scientists think that your sweet taste preference is largely driven by your own genetics rather than exposure to sweet foods and beverages. No current evidence proves that consuming sweeteners, including stevia, increases sweet taste cravings.

Now, let’s test your knowledge about stevia and sweetness cravings.
The use of stevia sweeteners can help reduce calorie intake when paired with both a balanced diet and regular exercise.
Sweet taste preference is largely driven by your own genetics and scientists typically classify individuals as extreme sweet taste likers, medium sweet taste likers and sweet taste dislikers.
Sweeteners and Diabetes

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